What is Website SEO?
SEO is short for Search Engine optimisation.There are many ways of optimising a website to get higher ranking on search engines, but as time goes on these techniques are getting more complicated and more time consuming too, so much so that many businesses employ SEO experts to constantly monitor and work on their business SEO to keep them competitive in internet searches.
Pay per click or organic?
There is certainly a place for pay per click but in some cases it is wasted investment.As soon as you stop your pay per click campaign traffic to your website from this source stops.In most cases SEO and digital marketing services that target organic website ranking growth gives your website more perpetual motion and builds up over time your exposure online, making it harder for your competitors to compete against you in the search engine rankings.
We Can get you a Google #1
Don’t be too taken in by the companies offering you what we consider ‘Get Rich Quick’ schemes of internet marketing. At the end of the day it’s Google and the other search engines that decide how to rank your website, not the guys trying to sell you something on the phone.It’s easy to get a Google Number 1 ranking for an obscure keyword or key phrase. The question you need to ask is that the search term thats Google number 1 is going to get you any more business?The answer to that question more often than not is no.
Be Careful of Bad SEO
Like most things in life SEO can be done well or badly. The problem is that bad SEO can have bad results and damage your online standing.There are many SEO techniques out there that although appear to be working initially can have a damaging effect and rank you down and in worst case blacklist your website.If a search engine considers your on or off site optimization to be keyword spamming, or not relevant this can have long term negative impact on your rankings and we have had local companies past telling us stories how a company has blacklisted their main company domain name.
Realistic budgeting for marketing your website.
Realistically a web expert needs to spend enough time on your website every month to organically grow your search engine rankings and compete at a high level.Monitoring and SEO techniques take time to do it effectively so you need to set aside adequate budgets to do this, some companies can charge in access of £250 per month with several hundred pound of upfront fees.
Digital Dream Solutions, an associate company to Computer World, offer website build and optimisation packages starting at £100 per month.This is a great option for companies that wish to take advantage of updating or getting a new website and gain high rankings with a value for money realistic budget paid over time rather than large initial investments.For more information on how digital marketing can help your search engine results see Digital Dream Solutions case studies, to see how your website can get highly ranked in searches and also how successful their approach to digital marketing is.